I used to always get Samsung phones as a result of the alienating “I’m a PC and I’m a Mac” ad campaign that Apple used to have. That was until the Nexus contract went to LG which helped me realize that Samsung are just plain crap.
Samsung do allow people who can’t afford expensive phones access to cheap alternatives though, but this is where the Chinese might have something to pitch into the arena. I’d put money on Xiaomi making better phones than Samsung in the coming years.